PRODUCTS
Consumer brands, design, retail and collaborations.
HABIBI WORLD
PRODUCTS · PLATFORMS · PLACES · PARTNERSHIPS
WE BUILD
CULTURAL
INFRASTRUCTURE.
DONE BEING QUIET · DONE EXPLAINING · DONE ASKING
01 / WHY WE EXIST
MISSION
TO BUILD THE CULTURAL INFRASTRUCTURE OF THE GLOBAL SWANA DIASPORA.
Through products, platforms, places and partnerships that celebrate, document, strengthen and invest in our communities.
VISION
A world where SWANA communities own the products, platforms, media, spaces and institutions that shape their culture, preserve their stories and define their future.
PLATFORMS
Media, publishing, storytelling and digital community.
PLACES
Events, hospitality, cultural spaces and city chapters.
PARTNERSHIPS
Strategy, campaigns, consulting and production.
02 / THE ECOSYSTEM
ONE WORLD.
FOUR ENGINES.
Habibi Plz makes the product. Habibi Streets builds the community. Akhbar Habibi documents the culture. Habibi World Creative turns the knowledge into strategy, partnerships and growth.
01 / PRODUCT ENGINESELL PRODUCTS
How do we build the world’s leading SWANA design house?
Clothing, objects and collections created by the diaspora, on its own terms. Product that funds, represents and endures.
SHOP THE UNIFORM ↗02 / COMMUNITY ENGINECURATE EXPERIENCES
How do we build the world’s largest SWANA community infrastructure?
Events, Souqs, hospitality, chapters and spaces that turn belonging into infrastructure. Pull up a chair. You’re already in the room.
JEEB KURSI ↗03 / MEDIA ENGINENARRATE STORIES
How do we become the definitive platform documenting contemporary SWANA culture?
Original journalism, print, film and archives made to be kept—not scrolled past. Arabic and English are both primary.
KEEP THE RECEIPTS ↗04 / STRATEGY + ECOSYSTEM ENGINEBUILD THE SYSTEM
How do we turn cultural knowledge into work with lasting value?
Strategy, research, campaigns, design and partnerships for brands and institutions ready to build with culture—not around it.
BUILD WITH US ↗03 / HOW VALUE MOVES
PRODUCTS CREATE
EXPERIENCES CREATE
STORIES CREATE
THE NEXT ROOM.
01HABIBI PLZSELL PRODUCTS
02HABIBI STREETSCURATE EXPERIENCES
03AKHBAR HABIBINARRATE STORIES
04HABIBI WORLD CREATIVEBUILD THE SYSTEM
THE HBBS / MONTRÉAL
HABIBI STREETS / THE CHAIR PROMISE
JEEB
KURSI.
Whenever you see a Habibi Chair, you know there is a place for you. A seat for every story. A place for every person.
CONNECT / BELONGINGCREATE / OPPORTUNITYCELEBRATE / FAKHRSUPPORT / VALUE
AKHBAR HABIBI / THE CULTURAL RECORD
OUR NEWS.
OUR WORDS.
OUR RECEIPTS.
HABIBI WORLD CREATIVE / BUILD WITH CULTURE
WE KNOW THE
CULTURE BECAUSE
WE ARE THE CULTURE.
For brands, destinations and institutions that want cultural access with credibility. No borrowed aesthetic. No flattened geography. No outside gaze.
CULTURAL STRATEGY
Positioning, research and operating systems grounded inside the community.
BRAND + CAMPAIGNS
Identity, creative direction and stories with cultural precision.
PRODUCT + COLLABS
Culture-led products and collections from idea to launch.
COMMUNITY PLATFORMS
Souqs, Majlis, editorial formats and experiences built to keep growing.
04 / THE WAY WE TALK IS THE WORLD
SAY LESS.
MEAN MORE.
Bilingual always—never one language apologizing for the other. Arabic drives the narrative. English keeps up.
COMMUNITY-SHIP
A movement that happens to have a shop. Every word either builds the circle or shrinks it.
UNAPOLOGETIC IDENTITY
Our homes have names. Our language does not need a footnote. The gap is intentional.
COLLECTIVE INTIMACY
The brand knows its people because it is its people. You are already in the room.
CULTURAL INTEGRITY
Community-funded, artist-supporting and regionally specific. Values are structural, never decorative.
DISRUPTION WITH INTENTION
One sentence. Full weight. We never beg for attention or apologize for taking up space.
05 / CONTACT
ALO?
Products. Platforms. Places. Partnerships.
If it moves the culture forward, we should talk.